JITROIS - A Leather State of Mind! for Tirade Book 7
With a history in the study of Psychomotricity, including publications such as “Que Sais-je?” Jitrois sees the world of fashion as an extension of his fascination with the body and body language.
Words by BROGAN HOUGH
Known for his use of stretch leather, Jitrois divulges how this idea came to him whilst growing up in the South of France at his Grandmother’s kitchen table. ‘She had this horrible plastic oil cloth…’ he recollects, further embellishing the idea which came as a result of seeing how the ‘plastic was glued onto stretch cotton’. Jitrois has an inherent kinship with his choice in fabrics, arguing that leather in this case, is what makes his garments so empowering. Since time began, man has dressed in leather; from the Roman centurions and their skirts to the blacksmith with his apron, to the General Patton’s aviators with their protective bomber jacket. Leather has continuously adapted to its environment but remained to provide protection as its first function.
The other function which leather fulfils, largely enforced by musicians and artists, is seduction. Jitrois warns that the satisfaction a wearer can find in the seduction of clothing is not to be taken lightly. The immediate feeling that is produced when a woman wears one of his pieces is a combination of elegance and sexiness derived from comfort. The elasticity and above all the lightness of the material, give it a transparency that is empowering and leaves the wearer feeling extremely confident. Jitrois stresses that ‘wearing leather is a state of mind’ and the effect clothing has on the mind are just as, if not more important, than that they have on the eye.
When looking through Jitrois’s collections, it is more than apparent that experimenting with innovative designs and materials is part of who he is. Inviting us to look towards the future of his designs, Jitrois tells us he imagines mixing leather with unconventional materials to allow his clothing to literally reflect light. Explaining that combining different materials together would offer countless design opportunities, allowing access to several different colours and shades at once, Jitrois excitedly mentions the idea of working with cement or square mesh, alluding to potential future tops or t-shirt designs.
With such unique ideas, it is no surprise that Jitrois is a fan of the art world, proudly admitting that he has ‘a subscription card at every museum in Paris.’ Throughout the year, Jistrois uses the exhibitions at the Beaubourg, Grand Palais, the Jeu de Paume and many others within the highest cultural spheres as constant sources of inspiration.
“wearing leather is a state of mind”
Discussing his latest collection with us, Jitrois explains to us it is all about liberation, life and self-expression. Divulging that his favourite piece is the new V-neck suede leather dress, with fringes and tasselled chains, he tells us that this piece – along with the rest of the collection – is designed with the ultra-feminine, chic and glamorous woman in mind. While most people like to present their collections publically, keeping the design space private for Jitrois was never an option. The collection was presented in the designers very own apartment.
Doing this every Paris Fashion week he has participated in, Jitrois explains that this is the only venue that both represents his personality and intrinsically relates to the collection. With his only definitive future plans being to ‘keep designing collections faithful to the brands identity’ there is little doubt that this unique tradition will come to a halt anytime soon. The Jitrois brand continuous to present and mould the past for the future.
SOME LOOKS FROM JITROIS ÉTÉ 2018
All photos courtesy of Jitrois.