OWN YOUR MOMENT: DR. MARTENS AND ALPHA INDUSTRIES REVISIT THEIR ORIGINS WITH A ULTITY-INSPIRED COLLECTION

Born in the same era. Born of purpose. With foundations entrenched in workwear. From the first 1460 boot rolling off our production line to the original Alpha Industries MA-1 flight jacket, the 60s were only the start of both our brands’ journeys.

Our cult classics were made famous by the people who wore us. From worker to subculture. Factory to pavement. Flight deck to festival. Each transition adds an unexpected story. A different interpretation. And a new meaning. But we’ve never forgotten where we started.

Since the Alpha Industries MA-1 became the flight jacket of the US Air Force in the early 60s, its durable, versatile descendants have been adopted by youth subcultures globally. Today, the jacket is still manufactured to its original military specifications, defined by its bright reversible lining and utility pockets.

We wouldn’t be anywhere without our origins. So, when we crafted our new designs, we dug into our shared history to engineer a collection that celebrates the hardworking spirit we’re known for – and the wearers who made us who we are. A reminder to stay authentic. And own your moment.

The styles in our collaboration are once again built to last. With quality craftsmanship. Durability. And functionality running through every single stitch. The Tarik boot is remastered in Smooth leather and Nylon with an added sleeve pocket on the ankle. Red and black laces. A removable Alpha Industries pull tab – a feature taken directly from the MA-1. And our recognisable yellow stitching

The collaboration is brought to life through our campaign video with Lloyd Clipston, the drummer of eclectic London alternative band Powerplant, known for their distinctive, genre-defining sound. Dr. Martens x Alpha Industries lands 09.11.23 at drmartens.com and selected partners.

Previous
Previous

KSUBI LAUNCHES HOLIDAY'23 COLLECTION ‘WONDERLAND’

Next
Next

PUMA X Porsche Collaboration; Celebrates Racing Culture & Street style, exclusively with size?