YOUTH TO THE PEOPLE

Youth To The people, the Los Angeles-born-and-based pro-grade vegan skincare and lifestyle brand known for its cult-favourite Superfood Cleanser and innovations in superfoods and science. Opens its first brick-and-mortar store in the heart of East London’s bustling shoreditch district. Located in the heart and retail destination Spitafields Market, at 103a Commercial Street, The Youth Gallery will be the go-to destination for tapping into the latest responsibly made highly efficient skincare and lifestyle products and letting your creativity take flight.

In 2015, co-founders Greg Gonzalez and Joe Cloyes set our to create a different skincare company - and the brands new retail concept is no exception.

“More than a retail space, the Youth Gallery is a hub for the community to connect,  create content, and experience our products and pro-aesthetician-heritage services in  real-time,” says co-founders Gonzalez and Cloyes, “The brand's space will have a  robust event calendar with rotating installations highlighting emerging artists, DJs, and  forward-thinkers, to amplify and build YTTP’s global community.” 

The first art collaboration will be with Obvious, a French trio of artists and researchers  who use artificial intelligence algorithms to create a crossroads between science and  art. A custom commissioned art piece directly inspired from the scientific processes of  skin transformation and artistically represent the mechanisms of the skin. 

Youth To The People joined L'Oréal's Luxe family of brands in 2021 and has its sights on  bringing its modern-luxury vegan pro-grade skincare across the globe.  

“We are thrilled to open brand’s first-ever retail store and connect with the local  community by sharing our passion for high-performance vegan skincare. This marks a  milestone in our journey towards international expansion and we look forward to  continuing our growth and bringing our unique brand experience to individuals around  the world”, adds Global Brand President, Gouzelle Ishmatova. 

Youth To The People’s retail concept will also provide the community with countless  opportunities to immerse themselves in the brand's ethos, tap into their creativity, and  get one-on-one time with skin health experts, who can create customized routines for all  skin types, goals, and concerns via 15-to-30-minute "Skin Sessions.