CASAMIGOS TEQUILA PRESENTS - CASA-SOHO! A TWO-DAY TAKEOVER OF SOHO, BRINGING THE FESTIVAL SPIRIT OF FRIENDSHIP TO LONDON’S MOST LIVELIEST OF POSTCODES
This August, Casamigos Tequila will host CASA-SOHO, a first-of-its-kind celebration bringing the festival spirit of friendship to Soho, the capital’s most iconic postcode and a natural hub for summertime socialising. Taking place on Tuesday 12 and Wednesday 13 August, CASA-SOHO will transform some of Soho’s most beloved venues into Casamigos stages for a great mix of margaritas, music, hanging with friends old and new, with a touch of Soho magic.
Casamigos Tequila has been painting the town teal this summer, showing up at this season’s most exciting festivals, along with bold OOH campaigns to on-trade moments, their iconic brand colour has made its mark across the capital and is now coming to the social heart of London, Soho. The historic The Blue Posts pub on Berwick Street will be remodelled into The Teal Posts, serving 2-for-1 frozen Casamigos margaritas during the Casamigos Happy Hour running two hours daily from 5-7pm.
Soho Radio will host a live takeover broadcasting from The Teal Posts, bringing their signature energy into the space. Alongside, guests can expect a lineup of DJ sets from the likes of Joel Mignott, Goldie Quaker and Rachel Almeida, a classic pub quiz hosted by Real Housewives of Clapton x Hannah Crosbie and after work margs with Diet Paratha. Local favourite Leanne’s Flowers right outside the newly dubbed Teal Posts will be gifting complimentary posies to passers-by in a playful nod to the floral Margarita namesake. Then, over at Broadwick Soho seconds away, lucky guests can enjoy special rooftop DJ sets from SKG, Donch and Jordss with headline performances of some of London’s most exciting and established talent such as Biig Piig.
Soho really is a social hotspot for sipping margs, and Casamigos literally translates as ‘House of Friends’, so what better than 2-for-1 Casamigos margs at a selection of partner bars across Soho, each with its own vibe and rhythm creating a go-to hangout for every kind of friendship group, bringing people together, two margs at a time. Alongside The Teal Posts, guests are invited to stop by Black Tap, Bar Americain, Sucre, and The George, all serving their own signature take during Casamigos Happy Hour. Whether fitting in a round before dinner with your bestie, or passing through en route to one of the other performances and sets, there’s a perfect stop waiting at every corner. And for the perfect slice-and-sip pairing, down the road at Breadstall, attendees can grab an exclusive Casamigos 2-for-1 Margs & Margs, Casamigos Blanco frozen margarita and Margarita slice combo.
To ensure revellers don’t miss out on any margarita moments, just opposite The Teal Posts, Casamigos Tequila will also take over cult-favourite Good News Soho, the globally recognised newsagents known for its cool-curated selection of art, culture and independent publications. Here visitors can collect their very own Casamigos Map-arita, a limited-edition zine created in collaboration with Polyester. Serving as the official CASA-SOHO festival guide, the Map-arita blends a functional map with curated cultural highlights, offering a unique lens to explore the area.
Throughout both days, CASA-SOHO aims to toast to the social fabric of the neighbourhood, the post-work meetups, long-overdue catch-ups, and spontaneous nights that start with a text and end with new friendships. From suits rolling out of offices, creatives finishing their late night shifts to wanderers from all over the world, Soho brings friends together and Casamigos invites them all to raise a margarita glass with CASA-SOHO.
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“Casamigos is proud to present CASA-SOHO, a celebration of the people and places that give Soho its unique character...It’s a love letter to spontaneous after work drinks, Soho’s iconic entertainment and drinking culture, and the eclectic crowds of friends that gather here, which is exactly what Casamigos is all about. Casamigos quite literally translates to ‘House of Friends’ and that spirit is at the heart of CASA SOHO. It’s more than just a festival - it’s a gathering that celebrates connection, community and the joy of coming together this summer over a margarita.”
Whether you are a Soho regular or discovering its charm for the first time, CASA-SOHO is an open invitation to come together, to connect with friends old and new, make lasting summer memories and experience the spirit of Casamigos in the heart of the city. Find the full lineup and event details on Eventbrite here, and follow Casamigos on social media for the latest updates.
