TO CELEBRATE THE FAMOUS LONDON TOURNAMENT, LACOSTE UNVEILS AN EXCLUSIVE CREATION DESIGNED FOR NOVAK DJOKOVICBY CREATIVE DIRECTOR PELAGIA KOLOTOUROS

To mark Novak Djokovic’s twentieth appearance at one of the world’s most iconic tennis tournament, Lacoste pays tribute to an extraordinary journey and to the perseverance, excellence and elegance that have defined the GOAT’s career. To celebrate this symbolic milestone, the House has created a one-of-a-kind piece, rich in references to both its own heritage and that of the champion. Inspired by the iconic white piped jackets worn by René Lacoste and the greatest tennis champions of the 1920s, this creation celebrates the meeting of heritage and innovation. A contemporary reinterpretation of an iconic tennis wardrobe, it brings together timeless elegance and modern technical performance. The jacket is crafted from an exclusive technical nylon fabric developed especially for Lacoste. Made from 100% polyamide, the fabric features an oversized piqué texture, a modern interpretation of one of the brand’s most iconic textile signatures.

Its construction combines traditional tailoring expertise with advanced garment-making technologies. Bonded seams and laser-cut finishes deliver exceptional precision while creating a clean, perfectly structured silhouette. On the chest, a hand-embroidered felt patch features multiple shades of green cotton thread worked in loop stitch to evoke the texture and depth of these emblematic grass courts. Silver details, crafted in metallic bullion embroidery, add dimension, refinement and a precious finish to this unique piece.

Amaria BB

The jacket also reveals a deeply personal detail. Embroidered in Serbian on the inside pocket, a message accompanies a family photograph placed within the garment, paying tribute to Novak Djokovic’s origins and to the values that have guided him throughout his remarkable career.