MAHARISHI SEQUIOIA REDWOOD CAMPAIGN

Maharishi blends a deep respect for nature with the use of technology, emphasising harmony with the natural world while simultaneously embracing modern materials and design innovation. Symobols of nature, such as animals, trees and natural camouflage, are fused with eco-conscious fabrics like recycled synthetics, organic cotton, and hemp, to create durable pieces that respect the planet. Enhanced technicality is added through the use of water resistant coatings modular designs and concealed fastenings that boost functionality without compromising aesthetic integrity.

A respect for nature itself is celebrated as a form of technological innovation, with long-lasting, timeless silhouettes designed to promote mindful consumption. Through this approach, Maharishi creates a unique balance between nature and innovation. Technical pieces like 3L linen-cotton parkas and corder overskirts are contrasted with styles made from organic cotton or hemp, as well as those baring Maha’s signature camouflages, known as DPM ( Disruptive Pattern Materials), to show balance between nature and technology that might initially appear as two inherently opposing forces.

The campaigns visual concept draws direct inspiration from the Sequoia Redwood, blending the raw ancient power of nature with the forward momentum of digital technology. It visualises the model absorbing the wisdom of these monumental trees, expressing transformation & personal evolution.

Purchase new collection at > maharishistore.com or in-store