New Balance Grey Days | Introducing the ABZORB 2010

New Balance Grey Days is back this year with its second drop - the ABZORB 2010.

Grey first entered the New Balance design language in the 1980s as a practical choice for urban runners. While competitors embraced neon hues and bright whites, New Balance introduced grey as a choice that blended seamlessly with the concrete and asphalt of city running. What began as a unique choice quickly evolved into a defining expression of the brand – one that has shaped its identity for decades.

The ABZORB 2010 is with wearability in mind, combining the excitement of an innovative style with a sense of the familiar, mixing a fresh, new feel with that classic New Balance look everyone knows.

NBA player Darius Garland is one of the faces of the 2026 Grey Days campaign, the collaboration highlights the intersection of basketball culture, fashion, and the timeless, versatile aesthetic of the colour grey in urban style.

Balance ABZORB 2010  - £150
A special Grey Days 2026 edition of the 2010, this versatile runner combines a supportive, tech-inspired upper with extra cushioning underfoot to help you keep up with your active lifestyle.