NEW LACOSTE SNEAKER: SLAM BREAK PREMIUM
Lacoste and Arthur Fils unveil the Slam Break Premium: a sneaker that builds on Lacoste’s court legacy.
The court is where Lacoste began, and it is where the Maison expresses itself most fully. More than sixty years of footwear savoir-faire refined through competition and culture, find their sharpest expression yet in the Slam Break Premium - a limited-edition sneaker that arrived 2 June 2026 with an elegant campaign fronted by Arthur Fils. The Slam Break Premium marks the debut of a new Lacoste franchise: the Slam Break. Conceived as a contemporary court silhouette, it is introduced here in its most elevated expression. It draws subtle connections to Lacoste’s heritage, all while being alive to the moment: this is Lacoste’s vision of what court footwear looks like now
The Slam Break franchise is a genuine synthesis – bring together court details and modern construction in a single silhouette. It offers a tribute to tennis culture and the timeless elegance that shaped it. The Slam Break Premium takes that foundation and elevates every material to its finest expression. Every detail reflects the depth of Lacoste’s legacy, with precision and refinement. A high-end leather upper is sleek and precise. Premium suede on the heel counter brings a tactile richness. The sneaker features Lacoste’s Absorption De Shock technology, originally developed for 2000s performance tennis models. This midsole foam compound ensures seamless comfort. It is engineered for all-day lightness, support and stability. And, finally, shining from the shoe’s quarter is a metal crocodile: a branding detail pulled from the archive, rendered with new weight and intention: the ultimate Premium detail.
Crafted in off-white, with deep red detailing, the Slam Break Premium is timeless and refined. It nods to Lacoste’s clay-court heritage through its red colour. Additionally, the shoe comes with a distinctive neon green heel detail that brings a flash of sporty energy and further sets this new sneaker apart. Every pair arrives in a red special box with crocodile-skin-effect detailing - a debut worthy of the shoe inside. And, as the ultimate finishing touch, matching socks in the shoe’s statement colours of inky burgundy and classic white, offer the tools to complete the look and extend the silhouette.
Lacoste athlete Arthur Fils fronts the campaign, embodying a new generation of tennis talent. His presence reflects Lacoste’s enduring connection to the sport, as well as the balance of performance and elegance that defines the Maison. The images capture a silhouette in motion, where sport and style meet effortlessly. Fils carries the spirit of the Slam Break Premium with precision and ease: confident, composed, and distinctly contemporary. The message is clear: what was made for the game now fits how we live.
The Slam Break Premium: the elegance of the court, elevated for today.
The Same Break Premium – priced at 180 euros - is available in very limited quantities online at Lacoste.com and in selected stores and retailers.
