REPRESENT LAUNCHES SECOND COLLABORATION WITH BELSTAFF
British luxury brand Represent unveils its second collaboration with modern heritage brand Belstaff. This collection blends Represent’s contemporary streetwear identity with Belstaff’s legacy in motorcycling and functional design. The design process was driven by a deep dive into Belstaff’s archive pieces—elements from these vintage designs became the foundation of the collection.
At the core of the capsule is the Leather Jacket and Trousers, inspired by a high-performance motorbike suit from the 1990’s. Originally designed to zip together, the set features an ergonomic fit and heavy-duty leather construction. Represent reworked this silhouette, maintaining its character while refining the fit for everyday wear. Leather applique branding has been added to the garment, referencing the sponsored riding gear that Belstaff produced throughout its history. The pieces are finished with a naturally aged treatment, mirroring the worn-in quality of vintage biker gear.
The Racing Jacket introduces a lightweight nylon outerwear piece, cut in a relaxed fit with light fill for year-round versatility. Panelled detailing, rounded elbow construction and white piping reference classic racing silhouettes. The jacket features co-branded hardware including metal bars, zips and poppers as well as embroidered artwork across the chest and back.
““A true passion of myself and my brother Mike’s is archive exploration. Our younger days and upbringing play a massive role in our design language and inspirational interests that shape the brand. With Belstaff’s rich heritage, linked to our love of motorsport, we looked at the first collection as a fundamental base of how the two brands fuse. Together we’re building on the archival exploration and really working to retain Belstaff’s true identity, story, and quality, whilst curating a collection that brings in the Represent aesthetics.” ”
The Racing Jacket introduces a lightweight nylon outerwear piece, cut in a relaxed fit with light fill for year-round versatility. Panelled detailing, rounded elbow construction and white piping reference classic racing silhouettes. The jacket features co-branded hardware including metal bars, zips and poppers as well as embroidered artwork across the chest and back.
Jersey forms a key part of the capsule through the Born To Bike pieces, developed using Represent’s established Owners Club fabrication and fitting. The branding takes inspiration from catalogues from the Belstaff archive. A manual potassium spray-fade technique is applied to the piece, creating unique, one-of-one finishes from all-over airbrushed blue fades to sun-faded black gradients. Cracked screen-printed graphics further enhance the vintage aesthetic, echoing the collection’s archival inspiration.
The Belstaff x Represent campaign draws on British seaside culture and the raw energy of the off-road motocross scene. Set against the dramatic backdrop of Pendine Sands in Carmarthenshire, South Wales, the location a seven-mile stretch of flat shoreline is steeped in motor heritage. Famous for hosting land speed record attempts in the 1920s, Pendine Sands reinforces the narrative of performance, freedom and legacy that sits at the heart of the collaboration. The setting provides a powerful visual counterpart to the collection, where heritage and modernity collide against an expansive, elemental landscape.
“We’re excited to be launching our second collaboration with Represent – a bold evolution of our first drop last year which draws heavily on archival Belstaff jackets and race suits from the late ‘80s and early ‘90s. These garments inspired the ergonomic silhouettes and statement graphics throughout the collection, including archival slogans and the revived stylised phoenix logo, putting a fresh lens on our heritage.””
The Represent x Belstaff Collection launched globally at representclo.com, belstaff.com, exclusively on flannels.com and in Represent London, Manchester & LA stores.
