CHRISTIE BROWN LAUNCHES FIRST-EVER EYEWEAR COLLECTION WITH EFFORTLESS, ICONIC STYLE
ACCRA, GHANA – Christie Brown, the trailblazing Ghanaian fashion house known for its rich craftsmanship, tailored innovation, and global flair, proudly announces the debut of its first eyewear collection, launching Friday, June 13, 2025. The highly anticipated drop, centered on a bold, classic frame called Jackie, marks a pivotal expansion into the global luxury accessories market.
Designed in Accra and crafted in Italy using sustainable materials in partnership with circular design pioneers Yuma Labs, the Jackie sunglasses are a masterclass in modern elegance. They are effortless, essential, and uncompromisingly cool. Available in two colorways - Onyx and Tortoise Shell - Jackie is the frame that flatters everyone, designed for women who embody what Christie Brown calls “Big Deal Energy.”
“At Christie Brown, we believe that any piece that adorns you must reflect the essence of who you are,” The Jackie is designed to be quietly commanding, a true statement in subtlety. She’s bold without shouting, and timeless without trying.”
The debut campaign, #BDE (Big Deal Energy), showcases women of all ages across generations who embody the new luxury, powerful, poised, and purpose-led.
Christie Brown Eyewear marks a defining moment for the West African brand. With a retail price of $220, it offers aspirational entry for younger luxury consumers and affirms its vision for elegant, elevated accessories that reflect both style and forward-thinking responsibility.
Exclusively at christiebrownonline.com, with global in-store availability on Saturday, July 5, 2025. Quantities are limited.
