Dickies Taps Music Talent Ezra Collective, Diego Naska and Prince Waly for Energetic Campaign Launching the New 247 Work Pant.
Blending classic workwear DNA with modern functionality, the 247 work pant is built for real, everyday life captured through the stories of the campaign’s featured talent.
Dickies, the world’s leading workwear brand, presents “247”, a high-energy brand campaign capturing unstaged, authentic moments reflecting how people live and work in Dickies, day and night.
Spotlighting a bold new silhouette, Dickies introduces the 247 Work Pant with a campaign led by diverse musical voices who reflect its versatile spirit. Launching first with content from Ezra Collective and Diego Naska, the creative captures a day in their world, unfiltered and in motion. From morning coffees to late-night studio sessions, the content offers an inside look at their routines and passions. Whether they're working, creating or just living, the 247 Work Pant moves with them. Built to keep up, wherever the day goes.
The 247 is a lighter take on Dickies' iconic work trousers, engineered for round-the-clock wear in enzyme-washed 8.3oz cotton twill. Drawing inspiration from heritage styles like the 874 work pant and Double Knee, the collection updates these classics with a softer fabric and added phone pocket, built to meet the demands of modern life from morning to after hours.
““The campaign leans into real stories and creative communities, showing the 247 work pant in action across different moments and lifestyles. It’s about versatility, ease and staying true to the brand’s workwear roots while evolving with a new generation.””
247 launches today with two hero stories and an exclusive gig from musician Prince Waly at La Cartonnerie in Paris. The campaign will extend through the summer into autumn with hyperlocal moments and content that captures the energy of 247 and integrates the brand's global community.
247 continues Dickies’ legacy of durable and functional design, capturing the honest pace of life in the moment.
For more information, view the 247 campaign & browse the collection on the Dickies website.
