Oakley Future 5 Winners Announced - Powered by IoDF
Five visionary talents selected to join the pioneering Oakley Artifacts From The Future Innovation Lab,Oakley and IoDF are proud to present the Artifacts From The Future Innovation Lab, a three-day moment designed to unite and inspire radical thinkers.
Following a global call-out, five visionary talents, known as the Oakley Future 5, were selected to join an immersive experience in London from July 3 to 5, 2025, exploring the future of fashion, design and culture, all inspired by Oakley’s iconic archive and its vision for 2075.
This is a unique opportunity that gives winners the chance to collaborate with global experts, receive direct mentorship, and help reimagine the next generation of cultural tools in eyewear, apparel, footwear, accessories and beyond.
The innovation lab takes its name from Oakley’s future-facing campaign and collection, Artifacts From The Future, a new era of inventions designed for tomorrow, delivered today and born from an influence that transcends the game, echoes through culture, and accelerates what's next.
From Sub Zero to Eye Jacket, from Mars to Medusa, Oakley’s designs have reshaped the world, from the winner’s podium to the runway, to the main stage, and beyond. Artifacts From The Future are designed for 2075 and delivered to 2025, all within the signature language that has defined Oakley for five decades.
Khumo Morojele
Khumo Morojele is a self-taught designer and creative director from Johannesburg whose work is rooted in upcycling, sustainability and community-driven fashion. Inspired by his mother’s women's wear boutique and early experiences with thrifting in the city’s CBD, Khumo’s approach celebrates material storytelling and the circulation of clothing among friends and collaborators. His practice draws from the histories of Black creativity and the value of making something out of nothing, which continues to shape his evolving exploration of fashion, photography, film and digital media.
Lexi Scharpf
Lexi Scharpf is the founder of Studio FCLX, a production and fashion studio renowned for its bold expressions and innovative designs. Initially launched as a latex clothing brand, Studio FCLX has since evolved into a multidisciplinary practice that spans 3D modelling, sculpting, printing, AI integration and garment construction. Lexi’s work explores the intersection of digital and physical spaces, using integrated workflows to blur the lines between both worlds. With a focus on sustainability and intentional design, Lexi is currently exploring biomaterials and creating conceptual statement pieces that push the boundaries of fashion.
Nigel Matambo
Nigel Matambo is a technologist and Apple Scholarship graduate from the Royal College of Art, working at the forefront of design and emerging technology. He has led AR wearable and experience innovation for Louis Vuitton under Virgil Abloh and for Joopiter with Pharrell Williams, alongside collaborations with other leading brands across design, technology and fashion. Driven by a passion for exploring how design, culture and systems can shape the future of human expression and connection.
Harry Whitfield AKA Charity Kase
Harry Whitfield is a London-based multidisciplinary artist and designer whose work spans fashion, drag and transformative makeup. Best known for creating over a thousand character-driven looks and appearing on RuPaul’s Drag Race, Harry blends the grotesque, the glamorous and the surreal. Their practice encompasses costume design, prosthetics, textile art and conceptual storytelling, merging fashion with fine art. As a queer artist, Harry uses drag as both a creative expression and an act of activism, exploring identity, mental health and societal expectations.
Joe Brimicombe
Joe Brimicombe is the founder of his namesake handcrafted menswear label, launched in 2020, specialising in custom, upcycled garments that blend unique textile elements with classic, hard-wearing silhouettes. His label has gained early recognition for dressing artists such as Romeo Beckham, Lola Young and Machine Gun Kelly. Known for bespoke pieces tailored to a diverse client base, Joe is now preparing his first public collections
““For over fifty years, we’ve turned bold innovation into cultural icons by challenging the status quo,” “With the Oakley Future 5, we’re inspiring the next generation of creative disruptors who aren’t just imagining the future, but actively building it. It’s about empowering new voices to challenge convention and help shape what culture, innovation and self-expression will look like in 2075 and beyond.””
As part of the Oakley Future 5 experience, participants will engage in future-focused workshops led by IoDF's leading voices in design and technology. Covering the following topics:
Archive as Interface. Exploring Oakley’s historical icons: Eyeshades, Eye Jacket, Straight Jacket, Over The Top, Mumbo, M-Frame, X-Metal, Blades, Racing Jacket, Sub-Zero and Medusa.
Athletes as cultural icons: Jaylen Brown, Kylian Mbappé and Trinity Rodman, who feature in Oakley’s Artifacts From The Future campaign.
Josephine Chanter, Deputy Director of the Design Museum and co-founder of Future Observatory, will host a session inspired by the upcoming "More Than Human" exhibition, exploring how design can move beyond human needs to support a thriving planet. Rooted in ecological thinking and systems-based design, the workshop invites participants to imagine new tools for coexistence.
Jocelyn Burnham, founder of AI for Culture, will lead a hands-on AI workshop exploring generative tools through creativity and play. With experience spanning Tate, Arts Council England, and the British Library, Jocelyn introduces AI for image, text, and video prototyping, while sparking discussions around emotion, ethics, and innovation.
“The Oakley Future 5 is not just a campaign, it’s a blueprint for what the future of cultural production should look like. By giving emerging creatives access to radical tools, mentorship, and visibility, we’re building new ownership models and shifting power into the hands of the next generation.”
Joint IoDF Founders Quote
“We launched IoDF to challenge the systems to push for inclusion, sustainability, and futurecraft. This project is a rare space where co-creation becomes a cultural legacy, and creatives aren’t just participants they’re architects of what comes next.”
On Why This Matters Now
“We’re in a pivotal moment where fashion, tech, and identity are colliding. This isn’t about forecasting trends, it's about making space for those shaping what culture feels like in 50 years’ time. That’s why the Oakley Future 5 matters.”
On Access & Equity
“We’ve deliberately opened the brief to makers, dancers, coders, fashion students, skaters, not just traditional ‘designers’. The future needs cross-pollination, and Oakley Future 5 is a living lab for that blend.”
The JD Christmas campaign will be aired from Friday 10th November, with exclusive product drops available online at jdsports.co.uk and in stores across the UK.
