Onitsuka Tiger Launches Finish Line Cafe in Covent Garden
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. To celebrate the launch of its new ‘TIGTRAIL™ RS’ shoe, Onitsuka Tiger is hosting a special event—Finish Line Cafe, at the outdoor space in front of the brand’s Covent Garden store from June 21 to 26, 2025.
The ‘TIGTRAIL™ RS’ shoe is the first release from Onitsuka Tiger’s new series, ‘ULTI RS™’, which transcends the traditional concept of sports shoes by breaking down the barriers between urban and outdoor, everyday life and sports. Inspired by trail running, the ‘TIGTRAIL™ RS’ shoe combines high fashion with functionality. To bring this concept to life, the Finish Life Cafe celebrates the spirit of the urban athletes—those who incorporate movement into their daily routines and embrace an active lifestyle.
The Concept
At the Finish Life Cafe, we celebrate urban athletes.
Because it is not always about the big wins – sometimes it is about making space for more active moments in your everyday. Whether it’s a stroll to clear your head or choosing the longer way home, every step and push counts.
How it works:
Open your Health app.
Show us a day where you have logged 10,000 steps or more within the last 3 days.
Enjoy a complimentary drink and a chocolate medal—on us.
Onitsuka Tiger has partnered with Cornwall-based specialty coffee roaster, Origin Coffee to offer two exclusive drink options to participants who complete the challenge
In addition to the Finish Line Cafe, Onitsuka Tiger has brought back the Onitsuka Tiger Tavern—a collaboration with local English pub, Crown & Anchor, first introduced during the Covent Garden store opening in late May. Bespoke cocktails crafted with Suntory Whisky Toki™ will be available for purchase at the pub. Customers who make a purchase at the Onitsuka Tiger Covent Garden store will receive a complimentary drink. Onitsuka Tiger Tavern runs until June 26, 2025.
Onitsuka Tiger Covent Garden Red Concept Store
Address: 14-16-18 Neal Street, Covent Garden, London WC2H 9LY
Tel: +44 (0)20 3808 5596
Business Hours
Monday to Friday: 10:00 AM – 8:00 PM
Saturday: 10:00 AM – 8:30 PM
Sunday: 12:00 PM – 6:00PM
