Reebok and Karol G Debut the Next Chapter of the Brand's Global Classics Platform, ‘Born Classic. Worn for Life.’
Reebok, the iconic sports culture brand, unveils the next chapter of ‘Born Classic. Worn for Life.’ with the launch of "Born Classic. Worn Together.",starring KAROL G. The new seasonal campaign celebrates the communities, personal style,and shared experiences that unite generations through Reebok Classics, the brand’s beloved lifestyle sneaker silhouettes.
Building on the momentum of "Born Classic. Worn For Life," 8x Latin GRAMMY and GRAMMY-winning global recording artist KAROL G continues her long-term Reebok partnership as the campaign star and creative muse on the latest installment. Reebok and KAROL G reunite to celebrate the role Classics play in bringing people together across cultures, cities, and generations. Rooted in authenticity, the campaign reflects KAROL G's influence as a global cultural force and her longstanding commitment to fostering connection and community.
“What I love most about Born Classic. Worn Together. is that it’s rooted in joy, energy, and community, We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we’re all
connected. That message is incredibly important to me, and I’m proud to be part of a campaign that reflects Reebok’s commitment to individuality, self-expression, and togetherness.
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Captured through a new commercial video campaign directed by Alfred Marroquín, "Born Classic. Worn Together." showcases how Reebok Classics transcend trends to become part of life's shared moments. Shot in Mexico City, the campaign highlights individuals from diversewalks of life, celebrating fashion, movement, and human connection. Drawing visual inspirationfrom the vibrant orange hues and color palette of Karol G's Tropicoqueta era, the campaign comes to life as the community dances together to the iconic track.Rooted in heritage and refined for modern wear, Reebok Classics continue to transcend generations as the go-to lifestyle sneaker built to be worn every day, anywhere, by anyone. The ‘Born Classic. Worn for Life.’ creative platform will continue to evolve in the seasons ahead by spotlighting the brand’s enduring style and cultural influence from New York City, San Francisco, Berlin and beyond, showcasing how Reebok Classics evolve through the people who wear them, creating a legacy that is both deeply personal and collectively shared as a canvas for personal expression.
Reebok Classics, including the Club C 85 Vintage, Freestyle Hi, Workout Plus, and additional silhouettes crafted in premium Garment Leather and a variety of colorways, are AVAILABLE NOW at Reebok.com and select retailers worldwide.
