JD EXCLUSIVE: NIKE AIR MAX 95 “APPLE BLUES” LANDS 24TH APRIL WITH CAMPAIGN STARRING ARALOYIN OSHUNREMI AND KASST8

JD, the leading destination for youth fashion and sportswear, announces the exclusive launch of the Nike Air Max 95 “Apple Blues”, arriving 24th April online and in selected stores.

Marking the first redesign [AT1] of the iconic Air Max 95 in over 16 years, the “Apple Blues” are reimagined with the Big Bubble. A legendary silhouette reintroduced to a new era—bridging generations through a footwear grail that continues to define youth and street culture. This will be a nostalgic revisitation to those who were able to remember the initial pairs launch but also expose the pair to a whole new generation of sneakerheads and future sneaker archivists championing JD’s Forever Forward motto as they continue to cultivate cultural moments for the next gen but also remembering the foundations and roots of the sneaker community.

Originally designed by Sergio Lozano and first released in 1995, the Air Max 95 is recognized worldwide for its anatomy-inspired construction and signature gradient upper. The “Apple Blues” evolves this DNA, pairing classic greyscale layering with fresh blue accents that energize the lace loops, branding and visible Air units, delivering a colourway that feels both rooted and refreshed.

Fronting the campaign is Top Boy actor Araloyin Oshunremi, alongside rising creative Kasst8, bringing together two voices shaping the now and next today’s youth landscape.

Shot in a barbershop[AT2] ; a space where communities and generations naturally collide— also where Araloyin whose journey into being cast into Top Boy was set. Anchored by the line “What do you know about Apple Blues”, The campaign taps into the shared language of sneaker culture. Propelling the stories of those who once queued outside for drops with a new generation navigating raffles and online releases, capturing how access has evolved while the energy remains the same.

The campaign that speaks to both OG collectors who lived through the golden era of Air Max and Gen Z audiences discovering the colour way for the first time.

Air Max 95 “Apple Blue”

Release Date: 24th April 2026

Retail Price: £175

Availability: Buy HERE 

Blending heritage design with modernity, the return of the style underscores the enduring cultural relevance of the Air Max 95, a silhouette that continues to evolve while staying rooted in its original DNA. Due for an immediate sell out, move fast. 

For all the latest updates, keep an eye on @jdsports on Instagram.